Client
Clear Habits Eyeglass Care
Project Type
Branding, Packaging, Marketing
Clear Habits
Keeping Your Sight and Experiences Clear
Clear Habits tackles the inconvenience of proper eyeglass care by giving you the motivation and tools to maintain undamaged lenses and frames.
The Problem
A Lack of Motivation and Supplies
An online survey found that adults between the ages of 25 and 35 struggled most with proper eyeglass care for various reasons, but the most reported was that they either didn’t care enough or didn’t have the right supplies.
The Solution
Show Them What They’re Missing
Clear Habits was created with a strong focus on the appreciation of the details of the world around us, especially those found in nature. This appreciation was then bonded with enticing and convenient products, promotions, and advertising.
Microfiber Cloths
Complimenting Nature’s Finest Details
Receive a personalized shopping experience with over 100 designs to decorate your microfiber cloths, cases, and more!
Promotional Postcards
Discounts for New and Existing Customers
Designed to promote the products and create lasting customer relationships through recurring sales.
Ad Campaign
Details are Best Experienced Clearly
See how much better the world looks through clear, undamaged lenses with these side-by-sides comparisons.
Capstone Exhibition
Kaleidoscope
The Graphic Design program at Rochester Institute of Technology held a senior capstone exhibition at the University Gallery to celebrate the final project of the class of 2023.
Kaleidoscope
”Just like a kaleidoscope, the designs are a mesmerizing blend of colors, patterns, and perspectives, that form a beautiful and unique display.”
Image/Mockup Credits
Postcard: Elegantflyer (mockup), Jean-Philippe Delberghe and Susan Duran on Unsplash (images).
Billboard: user15285612 on Freepik (mockup) and Ryan Hutton on Unsplash (image).
Instagram: Freepik (mockup) and Gaurav K on Unsplash (image).
Subway Signboard: rawpixel.com on Freepik (mockup) and Guilherme Stecanella on Unsplash (image).
Microfiber Cloths: Maria Orlova, Savannah Wakefield, Nadiia Ploshchenko,
Joel & Jasmin Førestbird, and erin mckenna on Unsplash (images).
Facebook Ad: Ihor N on Unsplash (image).
TV Mockup: Jannoon028 on Freepik.