CLIENT
Clear Habits Eyeglass Care
PROJECT TYPE
Branding, Packaging, Marketing
CLEAR HABITS
Clear Habits tackles the inconvenience of proper eyeglass care by giving you the motivation and tools to maintain undamaged frames and lenses.
Keep your sight and experiences clear.
THE PROBLEM
An online survey found that adults between the ages of 25 and 35 struggled most with proper eyeglass care for various reasons.
A lack of motivation and supplies are to blame for improper eyeglass care.
THE SOLUTION
A brand that resolves audience pain points with desirable products, promotions, and advertising.
MICROFIBER CLOTHS
Receive a personalized shopping experience with over 100 designs to decorate your microfiber cloths, cases, and more!
Complimenting nature’s details.
PROMOTIONAL POSTCARD
Designed to promote the products and create lasting customer relationships through recurring sales.
Discounts for new and existing customers.
AD CAMPAIGN
See how much better the world looks through clear, undamaged lenses.
Details are best experienced clearly.
CAPSTONE EXHIBITION
Senior graphic design student exhibition at the University Gallery at RIT (2023).
Kaleiodoscope
Kaleidoscope
”Celebrating the diverse group of designers from different backgrounds and perspectives, the show is evidence of the magic that happens when people come together to create.”
Image/Mockup Credits
Postcard: Elegantflyer (mockup), Jean-Philippe Delberghe and Susan Duran on Unsplash (images).
Billboard: user15285612 on Freepik (mockup) and Ryan Hutton on Unsplash (image).
Instagram: Freepik (mockup) and Gaurav K on Unsplash (image).
Subway Signboard: rawpixel.com on Freepik (mockup) and Guilherme Stecanella on Unsplash (image).
Microfiber Cloths: Maria Orlova, Savannah Wakefield, Nadiia Ploshchenko,
Joel & Jasmin Førestbird, and erin mckenna on Unsplash (images).
Facebook Ad: Ihor N on Unsplash (image).
TV Mockup: Jannoon028 on Freepik.